I had written in an earlier post, that probably the biggest loser with the release of iPad would be Amazon. If you think about it, the iPad is set up squarely against the Kindle by Amazon. Who in his/her right mind wouldn’t want to read books on the amazing screen of the iPad? I was then of the opinion that a great way for Amazon to curtain its losses against the declining sales of Kindle would be to release an app that allows iPad users to purchase and download eBooks from Amazon and read them on the iPad.

Apple for sure has planned such an app on the iPad, but the power of Amazon lies in its already existing ties with the publishers and the range of books that it can offer through its ebook delivery system. The only thing that could work against the favour of Amazon is if Apple puts together a much better software than Amazon, in terms of usability.

Amazon meanwhile has announced that it has upgraded its already existing Kindle app for the iPhone, to support the iPad. So now iPad users, who would have bought their iPads just a few days back, can already start buying and reading books on their fabulous hi-res touch screen device.

http://itunes.apple.com/us/app/kindle/id302584613?mt=8

Has Amazon gone 1-up over Apple? Only time will tell.


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